Why Global Online Store | Global Trusted Bag Brand

We Love Horses

The Why Classic Harness pattern references equestrian elements - a traditional sport performed on horseback. The bit and stirrup are the main elements of Why's classic harness pattern.

Delightful With Color

Why products are made from premium materials and hand-sewn to a high standard. There are more than 20 colors, rich in color.

For All Equestrian

The equestrian collection combines fashion and practicality.

We Love Art

By collaborating with different illustrators and artists, our products with an artistic feel are loved by customers in various Asian regions.

Brand Story

The Why series was created by Japan's Why Co., Ltd. in 1966, and our brand has a history of more than 50 years .

Each product is designed with fashion trends, made of high-quality materials and hand-sewn.

Products

Blog

December 2, 2016

Horseback Riding Starts with the Coordination between Horse and Rider. / Yuko Kitai

Yuko Kitai has represented Japan both domestically and abroad as a dressage rider. She participated in the 2008 Beijing Olympics and the 2016 Rio Olympics. Yuko also owns a select...